Seven IMG models have teamed up with Truesy to mint an open series of NFTs in honor of Pride 2021. The #ModelPride NFTs will be issued in unlimited editions, with IMG making a donation in honor of #ModelPride to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Visual expressions range from the intimate and heartfelt to the bold and celebratory, as these model-artists expressed their unique experiences “modeling pride” through creation of their first-ever NFTs.
A titan in the modeling industry for decades, IMG Models has been at the forefront of developing and representing internationally adored models and personalities that greatly influence culture. Having evolved the industry from just pretty faces to media savvy individuals with unique voices and points of view, IMG has guided many of their models to household name status.
For Truesy’s first collaboration with the modeling industry, IMG has curated a select group of game changers championing rights and equal justice.
Modeling pride at the intersection of fashion, music, & art
Seven IMG model-artists express their unique experiences “modeling pride” through creation of their first-ever NFTs.
Richie Shazam is a non-binary photographer and model ushering in a new era where the freedom and acceptance of all skin tones and genders is paramount.
Charlie Knepper and RJ King together launched a successful YouTube channel that has amassed over 1.5 mill views in a very short time. They also founded the non-profit "Non-Essential," which supports homeless LGBTQ+ youth.
Oslo Grace has been featured in Gucci campaigns, runways for Balenciaga, Hermès, Kenzo, Coach, and notably closing shows like Moschino with Jeremy Scott. Now, Oslo has evolved in both identity and creative medium, studying acting and eager to work on film and TV involving coming of age, human depth, and comedy.
Niyo Malik has fronted the previous four Ralph Lauren Purple Label campaigns along with several editorials, including the cover of V Magazine.
Patrick Belaga is a cellist and composer heavily utilizing improvisation with influences from Western classical, Middle Eastern classical, Jazz and Folk traditions. He’s performed in museums and galleries around the world and recently worked on the original score for the Netflix documentary Gaga: Five Foot Two and the HBO documentary Wig.
Eric Rutherford started in commercial modeling to event planning, collaborating with Gap, Gucci and the iconic Oprah Winfrey. Now in his 50s, Eric Rutherford is having something of a renaissance, and returned to his modeling roots.
He’s actively involved with GLSEN, a nonprofit dedicated to ending discrimination, harassment, and bullying based on sexual orientation, gender identity or expression in K-12 schools.